News

22. December 2011

Optima with a new design

The Optima Group will roll out its’ new image worldwide. “We want to present ourselves with the single brand Optima in the future”, explains the company president Hans Bühler.  “We are one company, have one spirit, and speak one language”. That should be made visible. The most obvious change is the new company logo which focuses on the essentials: it is easily legible, and succinct.  The wordmark appears in bright blue and stands as the corporate brand for all Optima worldwide.

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One brand for the entire world

As of January 1st, 2012, the new design will be successively implemented. “We’ll begin with the primary communication methods, converting the homepage, letterhead, and business cards to the new format. The remaining conversions will take place later in the year, at our trade show presence and with our machine labeling; Optima worldwide will change to the new design”, explains Marketing Director Sabine Gauger. “We want to further strengthen the Optima brand worldwide“.

Optima Group Nonwovens manufactures a wide range of machines for packaging paper hygiene products in foil or foil bags - from stand-alone machines to sophisticated packaging lines. The company stands for innovation in the sectors of home, infant and personal care and end-of-line automation.