26. June 2019 | News, Views & Markets

VEOCEL launches new certification criteria

Lenzing Group unveiled the new co-branding certification criteria for its specialty nonwoven ingredient brand VEOCEL.

From 1 July 2019, the VEOCEL logo will only be featured on personal care and beauty products made from 100% cellulosic and biodegradable fiber materials. This is an industry-first approach to establish a fiber ingredient brand as a label of trust, which aims to facilitate consumers in identifying sustainable nonwovens personal care and beauty products such as wipes, moist toilet tissues and facial sheet masks.

Worldwide efforts advancing towards eco-friendly plastic alternatives have skyrocketed in recent years, as different stakeholders are eager to make a difference in their field of expertise. For example, the 2019 United Nations Environmental Assembly commenced in a Ministerial Declaration to significantly reduce single-use plastic products by 2030 and move closer to environmentally friendly alternatives. When it comes to personal care products, fiber transparency becomes an important benchmark in determining the sustainability of products such as wipes and facial sheet masks. The soon-to-be published European Union Single-Use Plastics Directive had identified wipes as one of the ten most polluting items found on European beaches and calls for clearer marking requirements, which shall disclose the presence of plastic materials in wipes and disposal options on the product packaging.
“VEOCEL promises to bring the essence of nature into nonwoven products through the beneficial properties of cellulosic fibers, and continues to combat against the use of synthetic materials which have a negative impact on our environment. The new certification criteria provide consumers with a label of trust that allows informed and sustainable product choices,” said Jürgen Eizinger, Vice President of Global Business Management Nonwovens, Lenzing AG.”

edited by Susanne Haase

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