14. September 2016 | Nonwovens & Technical Textiles
Freudenberg Performance Materials opens new production facility in China
“The expansion of our activities in China underlines our expertise in automotive headliners. This move will also further underscore our position as a leading and reliable partner for our customers”, commented Bruce Olson, President and CEO of Freudenberg Performance Materials. “Freudenberg & Vilene Company is currently the only manufacturer in Asia with automotive in-house printing capabilities. This gives us the ability to offer customers innovative, individualized products with the most up-to-date designs while ensuring consistently high quality”, explained Dr. Frank Heislitz, Chief Technology Officer of Freudenberg Performance Materials. Freudenberg & Vilene Company first introduced printed headliners to the market in 2010, thus capturing a special customer need.
The automotive market in Asia continues to grow
According to the China Association of Automobile Manufacturers (CAAM), car sales in China alone grew by more than 7 percent in the first half 2016 compared to the same period in the previous year. Asian OEMs show a marked preference for printed headliners that meet the high quality of Japanese and Korean design standards.