Suominen introduces Fibrella Cozy
Suominen, a globally nonwovens company, launched Fibrella Cozy, a new topsheet material for absorbent hygiene products, such as pantyliners, that is superior in softness and excellent in fluid management. The topsheet layer is produced with spunlace technology, bonded with water without any binders, making it safe, skin-friendly and odorless material. As a result, Fibrella Cozy is an attractive choice for hygiene brands and converters to target health-conscious consumers of today.
The topsheet can be enhanced with Suominen’s customizable high definition patterns, which offer an outstanding opportunity to differentiate products from the competition.
“Fibrella Cozy is an ideal combination of form and function and it is the softest available topsheet material for hygiene products,” says Johanna Sirén, Suominen’s Assistant Product Manager for Hygiene. “We know consumers value three things above all in these products: safety, comfort and the feeling of dryness .... By adding in our high definition patterning, we can offer an invaluable capability for differentiation by making the end-product stand out. This makes an everyday product more than just a commodity.”
The Hygiene category is one of Suominen’s strategic focus areas and, as a high added value nonwoven product in the category, Fibrella Cozy helps Suominen forward in executing its Changemaker strategy.