22. November 2017 | Research & Development

Consumer Textile Sustainability Study

Marktforschungsstudie Oeko-Tex
A study about home textile consumers around the world examined topics ranging from concerns about climate change to harmful substances in textiles.

Source: Oeko-Tex
The Oeko-Tex Association, in commemoration of its 25th Anniversary, commissioned a global research study to assess consumer attitudes about textile sustainability. Entitled “The Key to Confidence: Consumers and Textile Sustainability-Attitudes, Changing Behaviors, and Outlooks”, the study of more than 11,000 clothing and home textile consumers around the world examined topics ranging from concerns about climate change to harmful substances in textiles. The consumer products researcher Ellen Karp and her company, Anerca International, to conduct the pioneering project. Karp works on sustainability and other branding issues with a wide array of the world’s best-known apparel, personal care, and luxury brands. More information under www.oeko-tex.com.
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