20. May 2019 | Fibers & Filaments
Lenzing traces its fibers with blockchain technology
The world market leader in specialty fibers made from the renewable material wood is strengthening its leading position in sustainability in the textile industry. Lenzing will use blockchain technology to support its Tencel branded fiber business, ensuring complete transparency and traceability for brands and consumers of its fibers in the finished garment. After evaluating various initiatives Lenzing decided to join the platform of the Hong Kong based technology company TextileGenesis to accomplish this ambition. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy.